Die Geschichte von Palmers ist neben innovativen Produkten vor allem aber auch eine Geschichte der Werbung. So überrascht es nicht, dass in den 1950er Jahren der erste Palmers Plakatskandal dem Unternehmen eine ungeahnte Publicity bringt. Über Jahrzehnte hinweg sorgen Starfotografen wie Elfriede Semotan oder Herb Ritts für aufsehenerregende Bilder in der Palmers Werbung.
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